Loupe Projects

Loupe's pioneering visual art streaming platform for TVs and LED displays offers a new type of experience -  immersive, continuous discovery of contemporary artwork from around the world.

Position held:

Product Designer (Freelance)

Overview:

I solved product and UX challenges on Apple TV, Amazon Firestick, Android TV, desktop and mobile web platforms. I facilitated research, created designs and digital assets to help drive sales and increases user adoption. I also consulted and provided design guidance on the Loupe brand as a whole. The main two projects featured here are the Streaming Experience and the Marketplace Redesign. Loupe now has over 2 million monthly users worldwide.

To best experience Loupe, check it out on the Apple TV (2nd Gen and later). You can view a limited version of Loupe on the Amazon Firestick or any Android TV.  You can also view the web streaming experience, check out the online marketplace or learn more about Loupe on their company website.

Overview:

The goal was to combine a visual streaming experience with the ability to purchase art prints while making it simple to use and enjoy. Loupe’s streaming application is a one of a kind product with nowhere to look at as “best in class”. There was very limited research to help drive decisions. It was and still is truly a unique challenge to solve for. With multiple platforms outside the traditional responsive web, I had to help bring cohesion between multiple operating platforms and devices.

Everyday at a start-up is high pace and always different. Priorities would often shift based on budget and technical challenges. Each platform presented its own unique set of challenges that often had to go through a trial by error process until we solved the problem.

Overview:

One of the founding ideas for Loupe was creating a marketplace where users could purchase art prints of their favorite pieces from the streaming experience. There was an existing skeleton built by developers that was not formally thought about from a design and user perspective. I needed to help envision what the new marketplace experience could be. Identify and solve any gaps between the current streaming experience and the marketplace.